Market research is an invaluable tool for all businesses. It can help you understand the current climate, identify gaps and potential customers. It also allows the chance to scope out who your competitors are, what they are offering and determine what your point of difference will be.
The Greater Dandenong Ignite Program, a program designed for those looking to start or grow their new business, recently completed an exercise in market research when they visited the Dandenong Market and participated in a tour. The aim of the outing was to explore the market offerings, meet with local traders and gain insights into potential avenues for selling their future goods and services.
The tour included seven participants and one of the program mentors, Alex Sy. The day kicked off with an introduction to the Market by General Manager, Jennifer Hibbs, followed by a tour of the market with one of the Market’s expert Tour Guides. Participants were treated to food samples and were able to ask questions along the way with Mentor Mr Sy and stall holders. At the time of publishing, one of the participants was in the process of discussing the opportunity of opening a stall at the market an idea they hadn’t previously considered.
If you’re considering starting a business the Ignite Program might be the perfect pathway to help you take the step in the right direction.
The program includes:
- Workshop series – consisting of six sessions to help you understand what you need to do to start a business.
- A masterclass series – run by business experts who share their own experiences and offer tips and tricks.
- Private mentoring – is offered with a business professional which allows tailored business advice specific to
- your needs.
The program is free to participate and open to anyone looking at starting a business in the Greater Dandenong municipality.
Applications for 2023 will be opening soon.
Visit Council's Ignite Program webpage for more information.
To read more stories like this read the latest Talking Business September 2022.
