During the ongoing COVID-19 pandemic, many people picked up new hobbies, or had time to enjoy existing hobbies during the numerous lockdowns Melbourne faced since 2020.
For Daisy Cheema the pandemic gave her time to plan her next business move incorporating her love of fashion by starting her own boutique Indian clothing business. Throughout 2020 Daisy worked tirelessly to come up with her business plan, perform market research and locate the best place to open her business. In November 2021, Masaya Angels was born and the doors opened at 277 Lonsdale Street, Dandenong.
Ms Cheema said, “I really wanted to create a space where I could sell beautiful designer clothing in a warm and inviting environment. My customers love coming in here with their mums, aunties and friends to shop.” Masaya Angels stock day-to-day wear right up to hand embroidered bridal wear as well as jewellery and shoes. “We have our own factory located in India where we make our handmade bridal outfits with a soon-to-be released exclusive line of bridal clothing. This is a point of difference I am really excited to offer,” Ms Cheema added. “I chose Dandenong because it is the ‘go-to’ suburb to find Indian shops. My core customer base is here and my vision is to modernise the way we shop for Indian clothing which is why I’ve invested into this shopfront,” Ms Cheema said. Ms Cheema also understands the ever-changing landscape and whilst she loves her bricks and mortar store she has an online presence for those who wish to purchase clothing from the comfort of their own home.
To learn more visit website www.masaya.com
To read more stories like this read the latest Talking Business September 2022.
