This policy ensures the Mayor and Councillors have clear guidelines and direction around the use of the mass media and social media. The media is actively used to inform the wider community of Council’s activities, decisions, strategic directions and stance on particular issues by planning, managing and delivering effective and consistent communication.
Social media provides a variety of opportunities for dynamic and interactive two-way communications between Councillors and their constituents. It complements traditional methods of communication and improves access to information and delivery of key services.
The Councillor Media Policy aims to:
- ensure that clear and consistent messages are communicated;
- minimise threats to the city’s image and create positive perceptions of Greater Dandenong;
- create a positive image for Council as open, accountable and responsible; and
- ensure Councillors understand Council’s media relations protocols and systems and have the skills to appropriately respond to the media if required.
Reports
